Fascinating Post Regards DPI

There is a fascinating post with regards Deep Packet Inspection and the ability to monitor the lines of internet users as opposed to their software?

The advertising benefits are intriguing, but it really is blurring the lines of acceptable targeting and pure targeting.

Permission based marketing is an ethically sound marketing tactic, online cookies is a controllable method of targeting to a degree. This method though has highly questionable legitimacy as a marketing tactic?

I'll be watching this development with interest!

Read the article here

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Facebook Stats Part 1 - 17% of UK on Facebook???

Well what is the level of penetration of Facebook in the UK?

Well according to Facebook there are 10, 378,460 18+ adults on the site who are located in the UK, and as of July 07 there were 60,766,238 people living in the UK, so a potential 17% of the UK population is on Facebook.

Of course this does not take into account the duplicate and false profiles which litter facebook.

That said If you consider all age groups on Facebook the figure goes up to 11,218,260!!!

When I first looked into the Facebook stats a year ago the number was just over 6,000,000 and as of May this year according to ALEXA Facebook finally overtook Myspace online.

That said, an interesting post on Ilovedata back in Feb discussed the possibility of seasonal patterns developing on facebook, whats great about this article is the impressive growth graphs...take a look

I will delve into more Facebook stats later on....oh the excitement.......

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Firefox 3 is here!

Downloaded Firefox 3 and slowly getting used to it.

Love the new url bar "awesome bar". But even better is the flexibility to revert back to the old feature.

There's a great article about other firefox 3 features here at Lifehacker.com

Or just download it here

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