Monday, June 30, 2008

Fascinating Post Regards DPI

There is a fascinating post with regards Deep Packet Inspection and the ability to monitor the lines of internet users as opposed to their software?

The advertising benefits are intriguing, but it really is blurring the lines of acceptable targeting and pure targeting.

Permission based marketing is an ethically sound marketing tactic, online cookies is a controllable method of targeting to a degree. This method though has highly questionable legitimacy as a marketing tactic?

I'll be watching this development with interest!

Read the article here



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