Did you know that the makeup of the UK Facebookers was in fact dominated by Females? Females represent almost 55% of all users located in the UK over 18!
Actually delving deeper into this stat if you look at age group in blocks of 4 years after the age of 21 more female profiles are recorded on Facebook...but then here comes the shock, this rule changes when you look at the 61 to 65 age group, and 65+, the only segments in my analysis where Males out rank females, with nearly 53% of that age group being Male in the 61 – 65 group and 54% in the 65+ group.
It is not quite a ratio of 2 to 1 females to every male but it close, 1.8 females to every male online, the ratio is at its highest between the age groups of 36-40.
Marketing in the social media space is still a new medium, with many companies only dipping their toes in the water. Facebook gives you access to an absolute goldmine of information, but it is an arena where a marketer MUST respect the users. It is also a medium in which you can hyper target to the extreme, as you will see from later posts, but this does lead to some important question to be asked and answered in your marketing departments.
- The ROI of such actions to explore the potential of Facebook as an advertising opportunity
- The scalability of such niche targeting
- The range of your product and does it fit to this type of marketing
- Potential negative impact from your targeting
- Over CPA, Revenue and profit expectations
Here is a great piece of research from Forrester from back in October well worth flicking through
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